PF Hospitality Group Poised to
Acquire National Athletic Brand, EXO
BOCA RATON, FL (December 2, 2015) - PF Hospitality Group, Inc. (OTC PINK: PFHS) (“PF Hospitality Group” or the “Company”), a management firm which develops and operates innovative and healthy brands within the restaurant, hospitality and retail industries, announced today that the Company has entered into a Memorandum of Understanding “MOU” with Wyoming-based EXO:EXO, Inc. (“EXO”), an athletic compression knee sleeve company.
“We are very excited to welcome EXO to our company’s brand portfolio," said Vaughan Dugan, Chairman and CEO of PF Hospitality Group. “Mrs. McComb has successfully established EXO within the growing market of functional fitness apparel that is difficult to penetrate, and is well-positioned at the hub of today’s active, healthy lifestyles of discerning consumers. This acquisition marks a critical stage of PF Hospitality Group’s expansion into the consumer retail market, a segment in which shareholders can expect we will be aggressively building.”
EXO (www.exosleeve.com) has been a major player in the athlete global consumer market for the past several years: having a banner year in 2015 as the brand of choice for numerous elite functional fitness athletes including Brooke Ence, Elijah Muhammad, Lauren Brooks, and Noah Ohlsen and Olympic Weightlifters competing on world & national stages. EXO’s products are utilized in functional athletic fitness, powerlifting, Olympic Weightlifting, endurance training, boot camps, circuit training programs, and strength training protocols, and are sold in brick and mortar stores in the U.S. as well as numerous online e-retailers including amazon.com, wodshop.com and wickedfitness.com.au. EXO’s growth throughout the U.S., Australia, Canada, Denmark, Ireland, Mexico and Spain combined with managements plan to expand into categories that appeal to complementary consumer demographic segments have been among the considerations for PF Hospitality Group.
"We are excited to be anchoring part of PF Hospitality's new portfolio of distinct retail brands," said Sloane McComb, CEO of EXO. “EXO is a brand founded on designing fashionable, functional, affordable products for athletes, while staying ahead of the trend. With PF Hospitality Group's marketing leadership, operational expertise, we now will be able to reach a much larger audience of consumers worldwide."
Pursuant to the MOU entered into by and between the Company and EXO on November 25, 2015, the Company will acquire a 100% of EXO. The terms and conditions of the definitive agreement are currently being reviewed between the two parties, and further details will be disclosed upon completion of the definitive agreement. As President of EXO, and through this transaction, McComb will continue to lead the direction of the acquired company in servicing and expanding the existing business and will be responsible for evaluating potential new product lines to add to EXO’s retail assortment. In addition, McComb will assist in targeting other unique, growing brands within the retail space as possible additions for PF Hospitality Group’s expanding portfolio.
For more information on Pizza Fusion or other PF Hospitality Group projects, please visit: PFHospitalityGroup.com.
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About PF Hospitality Group
PF Hospitality Group, Inc., (OTC PINK: PFHS) is a management firm which creates, cultivates, and operates innovative and healthy brands within the restaurant and retail industries. As the creator and current advisor organization of the global, all-natural and organic pizza franchise, Pizza Fusion, PF Hospitality Group oversees the franchise’s 16 locations throughout the United States, Saudi Arabia, and the United Arab Emirates. PF Hospitality Group has also created “Shaker & Pie,” an interactive restaurant concept which combines wood-fired pizzas with healthy, hearty Italian-influenced street food, slated to launch in Q2 2016 out of Boca Raton, Florida. Leaning on its extensive resources and depth of team members, PF Hospitality Group is actively partnering with brands that share a vision to provide a compelling value proposition so that new and unique concepts may be developed and operated with the customer, environment, and bottom line profitability in mind. For more information on PF Hospitality Group, please visit: PFHospitalityGroup.com.
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