BOCA RATON, FL (October 25, 2016) - PRNewswire

Dear Shareholder,

Increasing our market strength while maintaining our ability to stay nimble has been a key focus for us this past year. To recap: on December 22, 2015 we acquired Wyoming-based EXO:EXO, Inc. ("EXO"). EXO is a functional sports apparel brand, and designer and producer of active wear products offered in fitness retailers Internationally and throughout the U.S. EXO's offerings include an innovative knee sleeve collection offered in a variety of custom prints and colorful patterns, knee wraps, wrist wraps and weight belts targeted to the high-performance athletic market. (www.EXOsleeve.com)

Since the EXO acquisition almost one year ago, we have capitalized on the opportunity that is "The Sport of Fitness" and have engrained ourselves within the marketplace. We strategically planned and have grown EXO's sales from a single-line company to a multi-line apparel brand offering wrist wraps, weight belts, apparel and active wear.

We've identified an immediate opportunity within the CrossFit space, as the name alone represents a potential $4-Billion-dollar industry. EXO was born out of, and has grown from within the CrossFit community. Looking ahead, we will continue to strengthen and nurture the relationships forged within this industry but will also expand our reach. We've established key business-to-business customers and will be rolling out a planned growth strategy to capture a portion of the international fitness market, both inside and outside of CrossFit.

While we will remain committed to growing the CrossFit vertical market, we are also expanding into other strong fitness arenas. In April 2016, EXO signed a Memorandum of Understanding (MOU) with Keanu Neal, NFL first-round draft pick, to the company's roster of select, sponsored athletes. EXO's athlete roster is comprised of influencers and top performers across all major sports and fitness markets. Calculated picks among football, baseball and basketball have the potential to be a successful venture after the company's accomplishments within the CrossFit space, where EXO was launched.

It is important to mention that while we will remain focused on our innovative and healthy brand restaurants and hospitality ventures, we have a very specific and targeted commitment to EXO:EXO, Inc. and believe this brand is the future of our business. This allegiance has led the company to a series of transitional moves, including changing our corporate name and public ticker symbol from PF Hospitality Group (PFHS) to EXOlifestyle, Inc. (OTCQB: EXOL). This name change is noteworthy, as it conveys our refocused direction as a company. We feel this re-branding will provide a direct benefit to not only our current shareholders, but future and prospective shareholders as well. The rebranding also includes an updated website to communicate with the public and our shareholders.  The new parent company website is www.ExoLifestyle.co.

EXO is built for strength, and made with style. As always, EXO is dedicated to continued growth and maintaining customer enthusiasm and loyalty. We will increase our focus on excellence and maintain our commitment to innovation, which we believe is the cornerstone of healthy returns and overall financial health moving into this next year.

I thank shareholders for their patience as we continue to create, develop and operate innovative and healthy brands within the retail health and wellness industry.

Thank you for your Support,
Vaughan Dugan
Chief Executive Officer
EXOlifestyle, Inc.


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Safe Harbor Statement

This letter release contains statements that involve expectations, plans or intentions (such as those relating to our sales expectations, products and markets) and other factors discussed from time to time in our Securities and Exchange Commission filings. These statements are forward-looking and are subject to risks and uncertainties, so actual results may vary materially. You can identify these forward-looking statements by words such as "may," "should," "expect," "anticipate," "believe," "estimate," "intend," "plan" and other similar expressions. Our actual results could differ materially from those anticipated in these forward-looking statements as a result of certain factors not within our control. We caution readers not to place undue reliance on any such forward-looking statements, which speak only as of the date made. We disclaim any obligation subsequently to revise any forward-looking statements to reflect events or circumstances after the date of such statements or to reflect the occurrence of anticipated or unanticipated events.

Investor Relations: 
Joe Sirianni, MIDAM Ventures, LLC, 305-707-7018, jsirianni@midamir.com

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