BOCA RATON, FL (November 2, 2016) - 

PRNewswire / ExoLifestyle, Inc. (OTCQB: EXOL), a management firm which develops and operates innovative and healthy brands within the health & wellness industry with a strong focus on athletic apparel, is pleased to announce NFL first-round draft pick Keanu Neal of the Atlanta Falcons as their new Brand Ambassador.

Keanu Neal, #22, is a first-round NFL draft pick that plays safety for the Atlanta Falcons and is in his rookie year with the team. Prior to entering the NFL he played college football at University of Florida. As an EXOLifestyle Brand Ambassador, Keanu Neal will make several personal appearances on behalf of EXOlifestyle. The company will develop, manufacture and distribute Keanu Neal branded wrist wraps, waist belts & knee sleeves. Keanu Neal will as well participate within an EXOlifestyle promotional photoshoot & he will expose his social media followings to EXOLifestyle.

CEO Vaughan Dugan stated, "As I said in our letter to shareholders from October 25, 2016, while we remain committed to growing the CrossFit vertical market we are also expanding into other fitness arenas. Having Keanu Neal on board as a Brand Ambassador for our products is a huge step in gaining exposure within professional sports.”

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About ExoLifestyle

EXOLifestyle, Inc. is a management firm which develops and operates innovative and healthy brands within the health & wellness industry with a strong focus on athletic apparel. EXO is a functional sports apparel brand, and designer and producer of active wear products offered in fitness retailers internationally and throughout the U.S. EXO's offerings include an innovative knee sleeve collection offered in a variety of custom prints and colorful patterns, knee wraps, wrist wraps and weight belts targeted to the high-performance athletic market. (www.EXOsleeve.com)

Safe Harbor Statement

This letter release contains statements that involve expectations, plans or intentions (such as those relating to our sales expectations, products and markets) and other factors discussed from time to time in our Securities and Exchange Commission filings. These statements are forward-looking and are subject to risks and uncertainties, so actual results may vary materially. You can identify these forward-looking statements by words such as "may," "should," "expect," "anticipate," "believe," "estimate," "intend," "plan" and other similar expressions. Our actual results could differ materially from those anticipated in these forward-looking statements as a result of certain factors not within our control. We caution readers not to place undue reliance on any such forward-looking statements, which speak only as of the date made. We disclaim any obligation subsequently to revise any forward-looking statements to reflect events or circumstances after the date of such statements or to reflect the occurrence of anticipated or unanticipated events.

Investor Relations: 
Joe Sirianni, MIDAM Ventures, LLC, 305-707-7018, jsirianni@midamir.com

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